Attract
Whether the business communicates a clear audience, costly problem, entry offer, and repeatable source of qualified attention.
A directional diagnosis—not a promise, grade, or substitute for business judgment.
The scan helps an owner decide where to look first. It evaluates five connected operating systems using the owner’s answers, then highlights the lowest-scoring system and the most immediate repair.
THE FIVE-SYSTEM MODEL
Follow the customer journey from attention to repeat value.
Convert
Whether important pages make one next action obvious, reduce uncertainty with proof, and work without avoidable mobile friction.
Follow up
Whether enquiries are acknowledged, owned, answered, and advanced through a consistent permission-based sequence.
Retain
Whether customer information, success moments, reviews, referrals, repeat offers, and reactivation are handled reliably.
Measure
Whether the business can connect sources, qualified leads, customers, and repeat value using stable definitions.
HOW SCORING WORKS
Simple inputs, visible logic.
Each of the fifteen questions has three responses: consistently, partly, or not yet. Those map to 100, 60, and 20 points. The overall result is the average of all answers; each system score is the average of its three questions.
The operating rhythm is largely reliable; improve the weakest remaining handoff.
Important pieces exist, but consistency or measurement still creates leakage.
Several handoffs depend on memory, unclear ownership, or incomplete process.
Repair the lowest-scoring system before increasing traffic, tools, or complexity.
What the scan does not claim.
It does not crawl the entire website
The website address labels the result. The score is based on the owner’s responses and does not inspect private analytics, CRM data, financial records, or every page.
It is not a revenue forecast
Calculators are educational illustrations based on user-supplied assumptions. They do not guarantee sales, savings, rankings, or any financial result.
It cannot replace context
Industry, offer, market, customer value, regulation, and operating capacity can change the right priority. Use the result to begin investigation, not end it.
It favors one repair at a time
The model deliberately highlights a constraint so the business can make a focused change and measure it before adding another project.
FREE · PRIVATE · THREE MINUTES
Start the free scan →Use the model on your business.
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